New From Fifi...
Y-3 BY ADIDAS. YOHJI YAMAMOTO A/W 2010/2011
This is a preview video of the new collaboration of Y3 for Adidas. Even though the design aesthetic is of a different style and affect that I wish to go for for my own collection but the general
sophisticated sportswear feel is what I am going for. With the dark palette and warm wools the collection almost has a similar goth undertone as Y-3's S/S 2011 collection.
I am going to analyse this collection further and look into their promotional ads to get some direction on my marketing campaign for my collection for the best way to market it better than my competitors.