Monday, 28 February 2011

A little peak....

New From Fifi....

This is a glimpse at the toile for 1st garment.

Final collection line up...

New From Fifi....

This is my final collection line up. I really thought about the silhouette of the collection as a whole and had to define a strong streamline shape. 

It was such an amazing process of putting together a collection that correlates as a whole and as individual outfits. What has changed in my thought process is the level in which sportswear would become SPORTS LUXE. I had to really research into fabric choices making sure their was a balance of sports influence materials and luxe fabric that were more suitable for the high end  market I am aiming for. Although my target woman is sporty she is still very much fashion-forward so the fabric choice had to match this. 
By replacing very light weight rain-proof material with silk velvet for my padded coats (images 3-7) I was able to introduce a more luxurious feel, with the jersey ribbing keeping with the sports element.
The colour palette is still the same- BLACK, GREY AND YELLOW!
I will need to experiment with my illustrations to add the colour and fabric choices into the line up. 

Its a very exciting process right now and its great sharing this with you all! 


New From Fifi....

More illustrated developments!

Gu-Ra illustrative development

New From Fifi....

Here are some illustrations of my design development. 

Introducing Gu-Ra

New From Fifi....

Doing a joint degree of fashion with marketing has introduced me to a whole other side of design- branding and marketing.
For my last year collection I have really thought hard to bring my marketing knowledge to the fashion side. I have thought about branding and with this I have named my label. 

It is the last letters of my family name. I feel it fits in with my collection's edgy elements with contemporary aesthetics. 

Friday, 4 February 2011

My Style: Alexander Wang

New From Fifi....


Ok if you read my blog frequently you will know that I am quite obsessed with Wang..(see ad campaign timeline lol)
At a young age he has truly made a stance in fashion, all by following he's own ideals of he has great personal style- very true to himself!

To say I love this man is an understatement!! [ sigh ] 

Moving forward...

New From Fifi....

So it has come to that stage where im finalising my final collection for A/W 2011. It is a scary thought that this collection (though not officially my 1st) would be my intro into the fashion world as such.

I am very head-strong with what my market is...whom my woman is- 


I am also aware of the type of market I wish to go into and where I see my collection and future works being sold [DOVER STREET MARKET]
What is interesting about the process I am going through, in terms of defining a collection that brings all my design ideals together, is that I do not know the outcome. I have a defined idea of what I want to say about myself as a designer, but would people buy into my idealistic ideas of contemporary fashion? Would my chosen targeted woman feel what I want her to feel when she puts on my garments or pieces? How do I remain true to my ideals, whilst maintaining a good following?
All these questions and more is what excites me about fashion after my course and I hope you follow my journey where along the line the questions would be my everyday reality!