Monday, 28 February 2011

Introducing Gu-Ra

New From Fifi....

Doing a joint degree of fashion with marketing has introduced me to a whole other side of design- branding and marketing.
For my last year collection I have really thought hard to bring my marketing knowledge to the fashion side. I have thought about branding and with this I have named my label. 

It is the last letters of my family name. I feel it fits in with my collection's edgy elements with contemporary aesthetics. 

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