Wednesday, 5 January 2011

EDUN- S/S 2011

New From Fifi....


Edun is also a label I have been watching for some time now. 
The lifestyle fashion brand is one I have followed as it is an eco label that works with African countries that produce cotton. Launched in 2005 with Ali Hewson and Bono, their mission is to make clothes using ethical conditions and processes in developing world. 90% of Edun's cotton clothing is made by labour in Peru and Tanzania. Almost half of the raw cotton comes from poverty hit areas of South America and Africa.


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