Gu-Ra Lookbook

New From Fifi....

Here is a sneak peak at the new Gu-Ra lookbook for A/W 2011 

Gu-Ra A/W 2011

Photographer: Vipan Grewal

Model: Charlotte Hepworth Bell

MUA: Sandra Hadi 

Alexander Wang Ad campaigns timeline: 2011

New From Fifi....

2011 SPRING/ SUMMER COLLECTION

Looking through Alexander Wang's past ad campaigns it is safe to say he never fails to amaze with the visually appeasing quality prints. He seems to know how to use very simplistic concepts into breathtaking imagery that adds more depth into the collection he is trying to sell. 

We have now reached 2011 and he has released the first image of his Spring/ Summer ad campaign. Bursting with energy, like his catwalk show, the image represents the collection to the T! 

Edgy, robust and full of energy. 

Courtesy of FashionGoneRogue

The model for the shoot is Aymeline Valade and the photographer is Craig McDean, with once again Fabien Baron acting as Creative Director. Their are four exclusive images that would be released in the March issue of Interview Magazine. That alone is an incentive to cop that issue from a news stands near you. 

Seductive sportswear photography

New From Fifi....

The January 2011 Vogue Germany spread brought a sporty theme with the styling in luxe athletic fashions.

Model Maryna Linchuk wears wintry pieces from the Sping collection of Jil Sander, Michael Kors and Prada. She is also styled in sports bras, cut-out body suits and ski goggles. 

The sexy tomboy look is a mixture of active wear such as Nike cropped tees and haute couture pieces. 

Courtesy of Fashion gone rogue

As I have a keen interest in photography I find the concept photography amazing, particularly the photoshop affects edited on top. It gives me something to think about when I begin the process of photographing my collection. 

NEW TREND: Men's cropped tops?

New From Fifi....

The Calvin Klein S/S 2011 collection by Italo Zucchelli brought in a 90's revival for the label's Menswear collection by introducing cropped tops in luxe sports material. 

Zuccelli's infusion of the classic suit with sporty aesthetic was presented through precisely straight cut cropped tees and silk blousons in navy, with a fashion forward stance introduced by the mandarin collars and the horizontal zip details. 

Courtesy of TRENDHUNTER

Though I doubt many men would be jumping at the chance to wear the cropped tees, I am impressed by the fashion forward take on luxe sports.