NEW SITE!!!!

New From Fifi....

I have some exciting news...

I am in the researching process of starting a new blog under my own domain. This site would be based on IT girls of London...or at least girls that know the ins and outs of London city.

The aim: chronicling the day/night adventures of London's chic and sexy! 

I have quite a few girls from my facebook list that will would PERFECT for the weekly 'Girl about town' style column. 

Will see you round the corner!!!!

B2C COMMUNICATIONS: PINTEREST

New From Fifi....

B2C PR is the communication between businesses and their consumers. Business to consumer communication has changed through the years due to the introduction and continuous popularity of Social Media sites such as Facebook, twitter, blogging, myspace and now PINTEREST.COM

Pinterest first got my attention whilst reading 

Drew B's take on tech PR

I was initially resistant as if being a twitter and facebook user wasn't enough, now this. I was not enthusiastic at all! But after going through some of the "Pins" I started to see why The Guardian and Metro featured the new social network sensation on their newspapers. It is proven to be a great way for businesses to research market trends and interests. Check out the stats below.

Full breakdown of Pinterest found Here

I have signed up just waiting for my invitation in the meantime here are a few Pinterest users I like: 

Maia McDonald 

Ana Degenaar

Handmade Charlotte

Caglayan Ekinci

Trevor Ames

Caroline Quan

The making of Fifi La- Belle: the PR specialist

New From Fifi....

Its been a while since I have written due to the fact I was busy finishing my degree and planning wedding! woooo

(Yes I am now married)

But moving forward...I have now regained focus on where I want to be in in the near future...in Fashion PR!

FASHION PR 101:

I cant put this book down. It has opened my views on PR and the industry in general. If you wish to gain some insight on PR this is the book I recommend. It was brought to my attention whilst reading one of my favourite Pr blogs Here

I now know what to expect in a career in PR and also what salary I aim to gain through really really really hard work, the design industry is known for not paying as well as other jobs but involves a lot of after work hours. 

Aperlai Fall 2011: Shoe-boots

New From Fifi....

Gu-Ra Lookbook

New From Fifi....

Here is a sneak peak at the new Gu-Ra lookbook for A/W 2011 

Gu-Ra A/W 2011

Photographer: Vipan Grewal

Model: Charlotte Hepworth Bell

MUA: Sandra Hadi 

GU-RA: MODEL 101

MODEL 101 

Model: Charlotte Hepworth Bell

Designer: Fatima Bangura for Gu-Ra

Video Director/ Editor: Oliver Morris 

GU-RA 2-0-1 JACKET: the making part 3

New From Fifi....

The finished body lining with inside pockets.

I used yellow as a defining brand sign for the collection. With the limited use of colour of just black/grey/white and yellow within the collection I wanted to approach the collection in a way that an emerging brand would. The yellow sections within the lining acts as a branding feature that will be in all the jackets within the collection. The aim for this collection was to be able to develop it further after graduating and eventually turning it into a brand.  

GU-RA 2-0-1 JACKET: the making part 2

New From Fifi....

Lining of GU-RA 2-0-1 JACKET!!

In-seam pocket in yellow inside the lining as a branding feature.